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Emma Whitson
Product Marketing Lead
hello@emmawhitson.com
linkedin.com/in/emmawhitson
Manchester, UK
Available from 1 Feb 2027
Profile
Product marketer with ten years in B2B health and finance software. I turn complicated products into one sentence a buyer can repeat, run launches that sales can follow, and check the numbers once the launch is over. Open to Head of Product Marketing roles from 1 Feb 2027.
Experience
Head of Product Marketing
·
Northwind Health
2022 — now
Pipeline +41%
Launched three products in 30 months, each with one brief, one story and one launch date.
Grew pipeline from launches by 41% in the first six months of 2024.
Built an enablement library that cut new-rep ramp time from 14 to 9 weeks.
Senior Product Marketing Manager
·
Ledgerly
2019 — 2022
Win rate 18% → 27%
Interviewed 120 customers and rebuilt the pitch around hours saved each month.
Lifted win rate from 18% to 27% over four quarters.
Rewrote the pricing page and halved pricing questions on first calls.
Marketing Manager
·
Brightloop
2016 — 2019
Team 1 → 6
Hired and led a content team that grew from one writer to six.
Launched a customer-story library used in 60% of late-stage deals.
Ran the pricing page rebuild that cut sales questions by 32%.
Marketing Executive
·
Brightloop
2015 — 2016
Sign-ups +12%
Grew the weekly newsletter from 2,000 to 11,000 subscribers.
Hosted 18 webinars with an average live audience of 140.
Ran my first pricing test, which lifted sign-ups by 12%.
Selected results
From one writer to a content team of six
·
6×
A pricing page people finish reading
·
−32%
Repositioning Ledgerly for finance teams
·
18% → 27%
Bringing Northwind Care to NHS buyers
·
+41%
Education
BA Economics · University of Leeds · 2012 – 2015 · First class
Skills
Strategy:
Positioning, messaging, pricing and packaging, competitive research, customer interviews
Launch:
Launch plans, sales enablement, webinars, analyst briefings, website copy
Tools:
HubSpot, Salesforce, Notion, Figma, Gong, Looker Studio
Languages
English (native) · French (working) · German (working)
References
Daniel Okafor, Sophie Hart, Leo Brandt. Details on request.
Emma Whitson
Product Marketing Lead
hello@emmawhitson.com
linkedin.com/in/emmawhitson
Manchester, UK
Available from 1 Feb 2027
Profile
Product marketer with ten years in B2B health and finance software. I turn complicated products into one sentence a buyer can repeat, run launches that sales can follow, and check the numbers once the launch is over. Open to Head of Product Marketing roles from 1 Feb 2027.
Experience
Head of Product Marketing
·
Northwind Health
2022 — now
Pipeline +41%
Launched three products in 30 months, each with one brief, one story and one launch date.
Grew pipeline from launches by 41% in the first six months of 2024.
Built an enablement library that cut new-rep ramp time from 14 to 9 weeks.
Senior Product Marketing Manager
·
Ledgerly
2019 — 2022
Win rate 18% → 27%
Interviewed 120 customers and rebuilt the pitch around hours saved each month.
Lifted win rate from 18% to 27% over four quarters.
Rewrote the pricing page and halved pricing questions on first calls.
Marketing Manager
·
Brightloop
2016 — 2019
Team 1 → 6
Hired and led a content team that grew from one writer to six.
Launched a customer-story library used in 60% of late-stage deals.
Ran the pricing page rebuild that cut sales questions by 32%.
Marketing Executive
·
Brightloop
2015 — 2016
Sign-ups +12%
Grew the weekly newsletter from 2,000 to 11,000 subscribers.
Hosted 18 webinars with an average live audience of 140.
Ran my first pricing test, which lifted sign-ups by 12%.
Selected results
From one writer to a content team of six
·
6×
A pricing page people finish reading
·
−32%
Repositioning Ledgerly for finance teams
·
18% → 27%
Bringing Northwind Care to NHS buyers
·
+41%
Education
BA Economics · University of Leeds · 2012 – 2015 · First class
Skills
Strategy:
Positioning, messaging, pricing and packaging, competitive research, customer interviews
Launch:
Launch plans, sales enablement, webinars, analyst briefings, website copy
Tools:
HubSpot, Salesforce, Notion, Figma, Gong, Looker Studio
Languages
English (native) · French (working) · German (working)
References
Daniel Okafor, Sophie Hart, Leo Brandt. Details on request.
Best printed from a computer. Or download the PDF.
Emma Whitson
Product Marketing Lead
hello@emmawhitson.com
linkedin.com/in/emmawhitson
Manchester, UK
Available from 1 Feb 2027
Profile
Product marketer with ten years in B2B health and finance software. I turn complicated products into one sentence a buyer can repeat, run launches that sales can follow, and check the numbers once the launch is over. Open to Head of Product Marketing roles from 1 Feb 2027.
Experience
Head of Product Marketing
Northwind Health
2022 — now
Pipeline +41%
Launched three products in 30 months, each with one brief, one story and one launch date.
Grew pipeline from launches by 41% in the first six months of 2024.
Built an enablement library that cut new-rep ramp time from 14 to 9 weeks.
Senior Product Marketing Manager
Ledgerly
2019 — 2022
Win rate 18% → 27%
Interviewed 120 customers and rebuilt the pitch around hours saved each month.
Lifted win rate from 18% to 27% over four quarters.
Rewrote the pricing page and halved pricing questions on first calls.
Marketing Manager
Brightloop
2016 — 2019
Team 1 → 6
Hired and led a content team that grew from one writer to six.
Launched a customer-story library used in 60% of late-stage deals.
Ran the pricing page rebuild that cut sales questions by 32%.
Marketing Executive
Brightloop
2015 — 2016
Sign-ups +12%
Grew the weekly newsletter from 2,000 to 11,000 subscribers.
Hosted 18 webinars with an average live audience of 140.
Ran my first pricing test, which lifted sign-ups by 12%.
Selected results
From one writer to a content team of six
6×
A pricing page people finish reading
−32%
Repositioning Ledgerly for finance teams
18% → 27%
Bringing Northwind Care to NHS buyers
+41%
Education
BA Economics · University of Leeds · 2012 – 2015 · First class
Skills
Strategy:
Positioning, messaging, pricing and packaging, competitive research, customer interviews
Launch:
Launch plans, sales enablement, webinars, analyst briefings, website copy
Tools:
HubSpot, Salesforce, Notion, Figma, Gong, Looker Studio
Languages
English (native) · French (working) · German (working)
References
Daniel Okafor, Sophie Hart, Leo Brandt. Details on request.