Product Marketing Lead
Manchester, UK
Emma Whitson
I help B2B products
launch well
find their words
price with confidence
01 · About
I
turn
complicated
B2B
products
into
one
sentence
a
buyer
can
repeat.
Ten
years
of
launches,
and
I
always
go
back
to
check
the
numbers
once
the
confetti
is
swept
up.
10 years
In B2B marketing
14
Product launches
+41%
Pipeline at Northwind
3
Languages · EN FR DE
What I’m good at
Positioning
I find the one sentence a buyer can repeat to their boss, then test it with real customers until it holds up in a sales call.
Win rate 18% → 27% at Ledgerly
Launches
One brief, one story, one date. I run launches so that sales, product and support all tell it the same way on day one.
14 launches · pipeline +41% at Northwind
Pricing
I shape plans and pricing pages that answer the buyer’s question before it ever reaches a salesperson.
Sales questions −32% at Brightloop
Building teams
I hire for curiosity and clear writing, then build the small weekly habits that keep a busy team calm.
Content team grown from 1 to 6
02 · Selected work
Work that moved a number.
Each project, with the result it was measured by.
03 · Experience
Ten years, four roles, one habit: measure it.
Education
BA Economics · University of Leeds · 2012 – 2015 · First class
04 · Toolkit
What I bring to the table.
Grouped the way a hiring manager reads them.
Strategy
Positioning & pricing
Positioning
Messaging
Pricing & packaging
Competitive research
Customer interviews
Launch
Go-to-market
Launch plans
Sales enablement
Webinars
Analyst briefings
Website copy
Tools
Day to day
HubSpot
Salesforce
Notion
Figma
Gong
Looker Studio
05 · References
References, without the request.
People who have seen my work up close.
06 · Writing
Notes I wish I’d had earlier.
Short, practical, and written after the launch, not before.
07 · Hiring questions
Before you book the interview.
The practical answers, so our first call can be about the work.
What roles are you looking for?
Head of Product Marketing roles at B2B software companies, ideally where the buyer is busy and careful, like health or finance. I am happy to be the first product marketer or to lead a small team.
When could you start?
From 1 Feb 2027. My notice period is one month, and I am glad to start handover conversations earlier if that helps your plans.
Do you need sponsorship to work in the UK?
No. I am a UK citizen with the right to work in the UK, so there is no visa process on your side.
Remote, hybrid or office?
Hybrid in Manchester suits me best, two or three days a week in the office. I am also open to remote roles within the UK, with regular days together as a team.
What size of team have you led?
Up to five direct reports across product marketing, content and sales enablement. I have hired for every one of those roles.
Can I see work samples or speak to references?
Yes. The case studies on this site are a start, and on a call I can walk you through real launch plans and messaging documents. Three references are below, and I am happy to connect you directly.
How do you like to talk about salary?
Early and openly. Once I understand the scope of the role, I share a range so neither of us spends time on a mismatch.
08 · Contact
Let’s
talk
about
the
role.
Availability
From 1 Feb 2027
Based in
Manchester, UK
Replies
Within one working day