Experience · The full career
The long version.
Every role, what I owned, and what changed because of it. The one-page version is a click away.
2022 — now
Head of Product Marketing
Northwind Health
·
Manchester · Hybrid
Pipeline +41%
I lead a team of five across positioning, launches and sales enablement for a care-scheduling platform used by 900 clinics.
Launched three products in 30 months, each with one brief, one story and one launch date.
Grew pipeline from launches by 41% in the first six months of 2024.
Built an enablement library that cut new-rep ramp time from 14 to 9 weeks.
Positioning
Launches
Team of 5
2019 — 2022
Senior Product Marketing Manager
Ledgerly
·
Leeds · Office
Win rate 18% → 27%
I owned the story for an accounting tool for small firms, talked to 120 customers and rebuilt the pitch around time saved.
Interviewed 120 customers and rebuilt the pitch around hours saved each month.
Lifted win rate from 18% to 27% over four quarters.
Rewrote the pricing page and halved pricing questions on first calls.
Messaging
Research
Sales decks
2016 — 2019
Marketing Manager
Brightloop
·
Manchester · Office
Team 1 → 6
I built the content programme from scratch, hired five writers and launched the first customer-story library.
Hired and led a content team that grew from one writer to six.
Launched a customer-story library used in 60% of late-stage deals.
Ran the pricing page rebuild that cut sales questions by 32%.
Content
Hiring
Pricing page
2015 — 2016
Marketing Executive
Brightloop
·
Manchester · Office
Sign-ups +12%
I ran the newsletter, the webinars and my first pricing test, and learned to check every number twice.
Grew the weekly newsletter from 2,000 to 11,000 subscribers.
Hosted 18 webinars with an average live audience of 140.
Ran my first pricing test, which lifted sign-ups by 12%.
Webinars
Newsletter
2012 — 2015
Education
BA Economics · University of Leeds · First class
Dissertation: why small firms pay more for the same software, and what a clear price page does about it.