The brief
One writer was producing everything from release notes to the annual report, and quality was slipping.
What I did
I wrote a content plan and a style guide, set up a hiring loop with a paid writing test, and split the work into three clear lanes.
A one-page style guide everyone could follow
A paid writing test for every candidate
Three lanes: product, customers and newsletter
What changed
The team grew from one writer to six, output doubled and the customer-story library became the most used sales asset.
What I’d do differently
I would hire an editor before the third writer. Quality depends on someone owning the final read.
